Below are some free resources relating to the fifth truth about Marketing
- The Truth: http://thetentruths.com.au/Downloads/truth5marketing.pdf
- Purple Cow and many other books by Seth Godin Amazon: http://www.sethgodin.com/purple/
- Blog: Seth Godins blog: http://sethgodin.typepad.com/
- Rory Sutherland, advertising and influencing perceptions: http://www.ted.com/talks/lang/eng/rory_sutherland_life_lessons_from_an_ad_man.html
- Book: “Small business marketing for dummies” by Barbara Findlay Schenck: http://www.dummies.com/store/product/Small-Business-Marketing-For-Dummies-2nd-Edition.productCd-0471751030.html
- Interview in SMH with Wendy Kenney: Low cost and No-cost marketing tips: http://www.smh.com.au/small-business/growing/building-buzz-lowcost-and-nocost-marketing-tips-20101011-16et5.html
- Book: Chan Kim and Renee Mauborgne, “Blue Ocean Strategy”: http://amzn.com/1591396190
- Slideshare presentation on Blue Ocean Strategy: http://www.slideshare.net/jessestarmer/blue-ocean-strategy-summary-61974
- Book: Meatball Sundae by Seth Godin: http://amzn.com/1591841747